As the craft beer industry continues to grow, breweries are constantly seeking new ways to differentiate themselves and attract more customers. One innovative way to achieve this is by partnering with mini golf course builders to create a brewery with mini golf.
At Harris Mini Golf, we help breweries create unique, engaging, and profitable mini golf courses that enhance the guest experience. In this post, we explore why more breweries are turning to mini golf as a way to grow their business, increase foot traffic, and strengthen customer loyalty.
Attracting a Broader Audience
One of the primary benefits of adding mini golf to your brewery is the ability to attract a wider variety of customers. While breweries traditionally cater to beer lovers, mini golf is a fun, family-friendly activity that appeals to people of all ages. Families with children, groups of friends, and even corporate teams can enjoy mini golf while sampling your latest craft beer offerings.
A brewery with mini golf offers a social and inclusive environment where guests can interact with one another and share a memorable experience. This, in turn, leads to increased sales and repeat business.
Creating a Unique Brand Identity
In a crowded craft beer market, standing out from the competition is essential. Adding mini golf to your brewery helps create a memorable brand identity that attracts attention.
You can design your course to reflect the unique theme or personality of your brewery, whether it’s rustic, industrial, or modern. This creative aspect not only enhances your brewery’s atmosphere but also makes it a destination that people are excited to visit.
Your mini golf course can become an extension of your brewery’s story. For instance, if your brewery is known for its historical significance or connection to local culture, you can incorporate elements of that history into the course design.
Customizing your mini golf experience is a great way to showcase your brewery’s personality and offer something distinct in the crowded entertainment and leisure market.
Enhancing Customer Engagement
Mini golf offers an interactive experience that keeps guests engaged and encourages socialization. It’s an activity that requires participants to interact, compete, and have fun together, ideal for groups of friends or family.
Breweries can benefit from the natural social aspect of mini golf, as people are more likely to spend longer at your venue when they have something fun to do besides just drinking beer.
You can also create unique promotions, like mini golf leagues, tournaments, or trivia nights that are centered around mini golf. This type of engagement can increase customer loyalty, bring people back regularly, and turn your brewery into a regular hangout spot for locals.
Through offering a multi-dimensional experience that goes beyond just serving beer, you’re fostering a more dynamic and memorable environment for your customers.
Boosting Off-Peak Business
The mini golf course can help boost your brewery’s business during off-peak hours. Many breweries experience slow periods, especially in the early afternoon or during weekdays. By offering mini golf, you give people another reason to visit, even during typically quieter times.
Mini golf adds an element of fun that makes people want to spend more time at your brewery, which can keep business consistent throughout the day. For example, you might see a surge in families coming in during the afternoon, after their kids finish school, or during the weekends when groups are looking for fun activities.
Generating Additional Revenue Streams
A brewery with mini golf opens up several new revenue streams. The most obvious one is charging for access to the mini golf course. You can sell single-game tickets or create packages that include mini golf and a drink or meal at your brewery. Offering discounts for group bookings or party packages can also help bring in more business.
Additionally, hosting special events such as corporate team-building activities, birthdays, or even mini golf tournaments can attract large groups and increase foot traffic. These events not only bring in more revenue but also introduce new customers to your brewery who may not have otherwise visited.
Mini golf also provides the opportunity to introduce additional products or services, such as branded merchandise, food, or exclusive beer releases that patrons can enjoy while they play. Creating an enjoyable experience around your brewery and mini golf course enables you to build a steady stream of income that goes beyond just selling beer.
Ready to Partner with Mini Golf Course Builders?
At Harris Mini Golf, we have over 65 years of experience designing and constructing over 800 custom mini golf courses for breweries, resorts, and entertainment venues. Our expert designers and construction team work with you to create a unique and profitable mini golf experience that aligns with your brewery’s brand. Plus, we provide post-construction support and marketing tips to get you started.
If you’re ready to take your brewery to the next level with a mini golf course, contact us today. Let’s create an experience your customers won’t forget!
